Quit Playing The Same Marketing Cards

Most artists nowadays are armed with the same marketing blueprint, sharing 90% semblance with what other artists are doing.

For example, they register on Myspace, randomly add a boatload of friends, spray their walls with promotional content upon acceptance (hoping they’ll receive some level of support or appreciation in return), all the way to uploading their songs on iTunes, Imeem, Reverbnation, and the whole cycle is repeated on another hour.

They believe that as long as their trade is of high standards, they’ll sell. Usually, the sound of their music is biased by personal judgment. That in itself is also a commonly poor indicator that people will buy from you.

Lesson of the day: If you’re trailing the footsteps in the rat race, you’ll always be in the rat race. It’s utterly ineffective.

You want to get the most ‘bang’ out of your time and energy right?

Then learn to market differently. Learn to revamp your communication acumen.

If you want to expect different results, then stop doing the same thing every other artists are doing. Stop requesting people to come to your page with non compelling or washed out messages like…” check out my music, leave your thoughts; no one really complies nowadays.

Imitating actions that has yielded great success for others may work, but don’t over depend on it. Emulation to me spells insanity.

Marketing insanity is what happens when you assume that because someone else is doing something, you should.

So, what should your next move be?

Test.

Test what works for you. Test and tweak. It allows results to be the final determination of what works and what doesn’t. This is what separates the real players from amateurs.

What do you test? For starters, you can test:

Always test. Never assume what works. Always put everything to vote.

You will only know what works for your business by doing it yourself, testing it, and by making small improvements to it until it works consistently for you.

If it fails to make you smile, you don’t use it anymore.

Now, there’s one thing I’d should have also previously addressed. If someone else has a successful marketing strategy or program that works for them, test to see if it works for you first.

Because you may deal with a slightly or altogether different clientele, the results may be very different. So, you have to be careful. But, again, test carefully and see what the results are.

Dare to be different by doing what most businesses are not doing, by testing everything you do before “Buying into it.” You and your clients will be the beneficiaries of your wise decision.

Test to rise amongst the best.