3 Quick Tips To Make More Sales As An Artist
Here are 3 marketing principles I’d like to shed light on to help bolster your income dramatically with your independent marketing efforts. Some of you may already have thought of this, but just take it as a grain of reinforcement that it works, even if you’re not seeing major positive results yet. Persistence rules.
1. Increase the number of your fan base population. Explode it. It’s a numbers game. Reach out to more people on and offline. Every person counts, just like every sale does. Ok? Ok.
2. Increase the frequency of purchase by providing more opportunity to buy. Don’t just sell your music alone; sell t-shirts (not necessary relating to your band or album), ring tone packages, photo album, stickers. Expand your range of offers and tempt them to choose.
People love to options and you have the ability to give it to them. .
If you want to your sale volume, start with impulsive-buy prices: $7 – $17. Once your fans get used to buying from you, there wont’ be a sense of hesitation to whip out their credit cards the second time.
The secret is to get them in the comfort zone to buying. Get them in a habit. If necessary, start by selling stickers. Or, give away products for FREE, but make them pay for shipping. In the end, you still profit.
3. Increase the amount of money that you charge. Slap on a premium price. If executed correctly and sensibly, you can raise your brand equity.
Increasing the amount of money you charge poses a problem if all you have to sell is music because music is now widely available for free, and people have proven that they are not willing to pay a premium for music.
However, fans will pay plenty of money for experiences, like a great concert or a chance to be a contribution to an artist, a special memento, or wonderful merchandise that really resonates with your fans.
I hope that helps.
Andrew Wang (Allurre)
Read More »5 Personality Type of Fans Artists Must Know
Your fans can be categorized and split down into 5 different personality types. This is a critical measure to consider when it comes to improving and tweaking your marketing plan.
Obviously, when you’re pitching different sales packages, it’s best to first understand how hyper-responsive your fans/consumers are. If they’re tire-kickers, you’d obviously have to put in extra incentives to lock down more sales. If they’re already willing to whip out their credit card to buy your album online, then you may lighten up your sales copy.
1. The Obsessed:
These are your winners; or the one’s that will annoy you most. They will go to great lengths in getting your private contact: e-mail, address, number. Anything to keep in touch with you. They may even camp outside your house, or stalk you to your local grocery shop.
You’ll most likely see them at the front row or ones screaming for your attention while you perform. No doubt, they may even plot ways to bypass security to meet you backstage.
2. Lifestyle Adopters:
These are people who are less aggressive than the obsessed. They will debate with themselves and adopt your lifestyle. If they see you wearing something that intrigues them, they will want to wear it also.
Whatever it is that appeals to them and fulfills their ideal lifestyle, they will consider the benefits and run with it. The degree of adoption varies – some people may only drink the champagne you drink, but not choose to dress like you etc.
3. Media Consumers:
They buy whatever is supported by the media. If you have an album for promotion or upcoming concert, these people will more likely be seen at such events. Give them ‘merchandised goods’ and they’ll be happy. They may even collect items associated with you.
If you’re a soccer fan, they’ll buy a soccer ball etc.
4. Fence-Watchers:
These are the passive fans. They keep a pulse on you regularly, but aren’t that emotionally invested. Once in a while, they’ll drop by to see the progress, or just to briefly update themselves. These are the fans you need to strengthen your relationship with in order to get more out of.
5. The Unexpected:
These are the people outside your interest radar. Once in a while, someone may stumble in, make a blip when buying something on the spur of the moment. It’s like attending a rock concert when you’re a strictly into hip hop and purchasing the band’s t-shirt because you enjoyed the concept behind their clothing design.
Summary:
Those who are obsessed are your keepers. Channel your efforts to give back to them; never take them for granted. It’ll be a great loss if their interest diminishes in you. They are your free expensive advertisers that can spread your music like wildfire.
As for all other types of fans, give them a sound reason to listen to your music and appreciate it. Battle with their logic, and try to inch closer to their hearts musically, or through marketing efforts before expecting them to be a loyal fan of yours.
Andrew Wang (Allurre)
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