Artist Power Management

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BE PHENOMENAL.

If you haven’t already known, we’re at a digital age where counting your luck on being recognized by a corporate business is no way to catapult your musical dream to fruition. So, it’s time to get more range. No, not the range rover or anything vocal or golfing related.

Most artists nowadays are armed with the same marketing blueprint, sharing 90% semblance with what other artists are doing.

For example, they register on Myspace, randomly add a boatload of friends, spray their walls with promotional content upon acceptance (hoping they’ll receive some level of support or appreciation in return), all the way to uploading their songs on iTunes, Imeem, Reverbnation, and the whole cycle is repeated on another hour.

They believe that as long as their trade is of high standards, they’ll sell. Usually, the sound of their music is biased by personal judgment. That in itself is also a commonly poor indicator that people will buy from you.

Due to the ongoing success Twitter has acquired, they’ve fired up the generosity level to aid independent artists in tightening their game and closing more deals.

Check out the guide. You can download the PDF here.

Here are 3 marketing principles I’d like to shed light on to help bolster your income dramatically with your independent marketing efforts. Some of you may already have thought of this, but just take it as a grain of reinforcement that it works, even if you’re not seeing major positive results yet. Persistence rules.

1. Increase the number of your fan base population. Explode it. It’s a numbers game. Reach out to more people on and offline. Every person counts, just like every sale does. Ok? Ok.

Your fans can be categorized and split down into 5 different personality types. This is a critical measure to consider when it comes to improving and tweaking your marketing plan.

Obviously, when you’re pitching different sales packages, it’s best to first understand how hyper-responsive your fans/consumers are. If they’re tire-kickers, you’d obviously have to put in extra incentives to lock down more sales. If they’re already willing to whip out their credit card to buy your album online, then you may lighten up your sales copy.

1. The Obsessed: