Category Archives: Artist Power Management

Be Versatile. Expand Your Range.

If you haven’t already known, we’re at a digital age where counting your luck on being recognized by a corporate business is no way to catapult your musical dream to fruition. So, it’s time to get more range. No, not the range rover or anything vocal or golfing related.

You must now invest more time in learning more time on self-management, how to build your own business. Be the jack-of-all-trades, learn how to design your own covers, promote your music online, and mix down your own songs even.

Your personal business card and musical profile just won’t cut it. Being able to hit a stretchy range of notes won’t either. Accept the brutal cold hard truth. Having a musical raw talent alone won’t get you far, that’s why those with deep rooted industry connections will have a higher chance of tasting the limelight even when if you can still out-perform them.

Waiting for an industry A&R to scout for you is just unwise; or should I say, a waste of time. Record companies are now at an all time low with their budget, they want artists with the business smarts and drive to promote themselves. This way, they save costs for themselves, and won’t require much outsourcing on provisional matters for you.

In short, learn to do it all. Invest in the time to self-improve. Learning can’t hurt, but only make you better, and more successful.

Quit Playing The Same Marketing Cards

Most artists nowadays are armed with the same marketing blueprint, sharing 90% semblance with what other artists are doing.

For example, they register on Myspace, randomly add a boatload of friends, spray their walls with promotional content upon acceptance (hoping they’ll receive some level of support or appreciation in return), all the way to uploading their songs on iTunes, Imeem, Reverbnation, and the whole cycle is repeated on another hour.

They believe that as long as their trade is of high standards, they’ll sell. Usually, the sound of their music is biased by personal judgment. That in itself is also a commonly poor indicator that people will buy from you.

Lesson of the day: If you’re trailing the footsteps in the rat race, you’ll always be in the rat race. It’s utterly ineffective.

You want to get the most ‘bang’ out of your time and energy right?

Then learn to market differently. Learn to revamp your communication acumen.

If you want to expect different results, then stop doing the same thing every other artists are doing. Stop requesting people to come to your page with non compelling or washed out messages like…” check out my music, leave your thoughts; no one really complies nowadays.

Imitating actions that has yielded great success for others may work, but don’t over depend on it. Emulation to me spells insanity.

Marketing insanity is what happens when you assume that because someone else is doing something, you should.

So, what should your next move be?

Test.

Test what works for you. Test and tweak. It allows results to be the final determination of what works and what doesn’t. This is what separates the real players from amateurs.

What do you test? For starters, you can test:

Always test. Never assume what works. Always put everything to vote.

You will only know what works for your business by doing it yourself, testing it, and by making small improvements to it until it works consistently for you.

If it fails to make you smile, you don’t use it anymore.

Now, there’s one thing I’d should have also previously addressed. If someone else has a successful marketing strategy or program that works for them, test to see if it works for you first.

Because you may deal with a slightly or altogether different clientele, the results may be very different. So, you have to be careful. But, again, test carefully and see what the results are.

Dare to be different by doing what most businesses are not doing, by testing everything you do before “Buying into it.” You and your clients will be the beneficiaries of your wise decision.

Test to rise amongst the best.

Upcoming Artist? Secrets to Making it Big With Twitter

Due to the ongoing success Twitter has acquired, they’ve fired up the generosity level to aid independent artists in tightening their game and closing more deals.

Check out the guide. You can download the PDF here.