5 Personality Type of Fans Artists Must Know

Your fans can be categorized and split down into 5 different personality types. This is a critical measure to consider when it comes to improving and tweaking your marketing plan.

Obviously, when you’re pitching different sales packages, it’s best to first understand how hyper-responsive your fans/consumers are. If they’re tire-kickers, you’d obviously have to put in extra incentives to lock down more sales. If they’re already willing to whip out their credit card to buy your album online, then you may lighten up your sales copy.

1. The Obsessed:

These are your winners; or the one’s that will annoy you most. They will go to great lengths in getting your private contact: e-mail, address, number. Anything to keep in touch with you. They may even camp outside your house, or stalk you to your local grocery shop.

You’ll most likely see them at the front row or ones screaming for your attention while you perform. No doubt, they may even plot ways to bypass security to meet you backstage.

2. Lifestyle Adopters:

These are people who are less aggressive than the obsessed. They will debate with themselves and adopt your lifestyle. If they see you wearing something that intrigues them, they will want to wear it also.

Whatever it is that appeals to them and fulfills their ideal lifestyle, they will consider the benefits and run with it. The degree of adoption varies – some people may only drink the champagne you drink, but not choose to dress like you etc.

3. Media Consumers:

They buy whatever is supported by the media. If you have an album for promotion or upcoming concert, these people will more likely be seen at such events. Give them ‘merchandised goods’ and they’ll be happy. They may even collect items associated with you.
If you’re a soccer fan, they’ll buy a soccer ball etc.

4. Fence-Watchers:

These are the passive fans. They keep a pulse on you regularly, but aren’t that emotionally invested. Once in a while, they’ll drop by to see the progress, or just to briefly update themselves. These are the fans you need to strengthen your relationship with in order to get more out of.

5. The Unexpected:

These are the people outside your interest radar. Once in a while, someone may stumble in, make a blip when buying something on the spur of the moment. It’s like attending a rock concert when you’re a strictly into hip hop and purchasing the band’s t-shirt because you enjoyed the concept behind their clothing design.

Summary:
Those who are obsessed are your keepers. Channel your efforts to give back to them; never take them for granted. It’ll be a great loss if their interest diminishes in you. They are your free expensive advertisers that can spread your music like wildfire.

As for all other types of fans, give them a sound reason to listen to your music and appreciate it. Battle with their logic, and try to inch closer to their hearts musically, or through marketing efforts before expecting them to be a loyal fan of yours.

Andrew Wang (Allurre)