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BE PHENOMENAL.

Here are 3 marketing principles I’d like to shed light on to help bolster your income dramatically with your independent marketing efforts. Some of you may already have thought of this, but just take it as a grain of reinforcement that it works, even if you’re not seeing major positive results yet. Persistence rules.

1. Increase the number of your fan base population. Explode it. It’s a numbers game. Reach out to more people on and offline. Every person counts, just like every sale does. Ok? Ok.

2. Increase the frequency of purchase by providing more opportunity to buy. Don’t just sell your music alone; sell t-shirts (not necessary relating to your band or album), ring tone packages, photo album, stickers. Expand your range of offers and tempt them to choose.
People love to options and you have the ability to give it to them. .

If you want to your sale volume, start with impulsive-buy prices: $7 - $17. Once your fans get used to buying from you, there wont’ be a sense of hesitation to whip out their credit cards the second time.

The secret is to get them in the comfort zone to buying. Get them in a habit. If necessary, start by selling stickers. Or, give away products for FREE, but make them pay for shipping. In the end, you still profit.

3. Increase the amount of money that you charge. Slap on a premium price. If executed correctly and sensibly, you can raise your brand equity.

Increasing the amount of money you charge poses a problem if all you have to sell is music because music is now widely available for free, and people have proven that they are not willing to pay a premium for music.

However, fans will pay plenty of money for experiences, like a great concert or a chance to be a contribution to an artist, a special memento, or wonderful merchandise that really resonates with your fans.

I hope that helps.

Andrew Wang (Allurre)